• Content as a Service - because content never stands still

    Content as a Service - because content never stands still

    A website is never ‘done’. Neither from a design perspective nor from a content one. Yet once a website goes live, the importance of content often gets forgotten. Which is a pity bordering on a crime, because it means that opportunities get overlooked. Conversion opportunities, branding opportunities and more. So what can you do to keep content front and centre?

  • Exploring the Capabilities of Geographic Personalization in Sitecore

    Sitecore 8.1 has a suite of tools to help enrich the customer experience and nurture leads. One of its most influential tools is rule-based personalization, which personalizes content for specific segments of users. Here at Valtech, we are strong advocates for implementing personalization as a key aspect of your web strategy. While there are a variety of personalization opportunities in Sitecore, we would like to focus on one impactful form: geographic. This form of personalization allows those with Sitecore to tailor their web content according to the geographic location of its site users.

  • Adding personalization to your website: Challenges & recommendations

    Adding personalization to your website: Challenges & recommendations

    Why Personalization? Despite the hype and challenges, it remains an accessible form of tailoring the online experience more precisely to users - from quick wins to longer-term strategies. The following notes were presented as discussion points at a Nonlinear customer forum earlier in 2016, and represent some broader ideas and questions that are helpful to consider when navigating the tricky world of website personalization. Starting with the basics, I typically categorize personalization into three main categories:

  • Data + Agile = Better Tech

    You’ve heard about the Internet of Things and Agile Design being the next big things in the tech world so combining the two must be a licence to print money, right?

  • What is Google Tag Manager and what makes it useful?

    What is Google Tag Manager and what makes it useful?

    Do you use code to track and analyse the users on your site/app? Then you may have heard of Google Tag Manager, which has become a hit in web analytics and digital marketing. But what is Google Tag Manager really, and what makes it useful?

    Max Dyrhage
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